Champions of Character is a school assembly program that is imparting valuable life lessons andshaping the character  of thousands of students nationwide.

Justin Coffey has trained many Labrador Retrievers to titles in the competitive world of hunt test, his passion and joy for life is contagious to all around him. Today thousands across the country have heard his unique message on obedience, the importance of leadership, dedication, and commitment. He is in high demand in public schools, and relates strongly to students of all ages.

Justin has the unique ability to drive home timeless character traits using his dog’s obedience. His unique message blends humor with reality as he demonstrates how his dogs serve others and

display exuberant joy in obeying his every command.